CONTENT WRITER/SOCIAL MEDIA MARKETER
PORTFOLIO / 2019 -2025
AVAILABLE FOR FREELANCE
PROJECTS
CONTACT@SHABANSHOUKAT.COM
(+92) 331 6222278
Driving Direct Sales
Overview
Ran a high-performing conversion-focused Facebook Ads campaign for the Anti-Lost Wrist Link product, optimized directly for website purchases. Using a mix of image and video creatives, the campaign delivered strong sales volume at exceptionally low costs per acquisition, proving effective targeting, compelling creatives, and efficient budget allocation.
Client
Babiez Bazaar
Year
2024
Main Goal
Drive direct e-commerce sales by targeting parents and caregivers concerned about child safety, encouraging immediate website purchases of the Anti-Lost Wrist Link product. Focus on achieving the lowest possible cost per purchase while scaling volume and maintaining positive ROAS.
Process
- Designed multiple ad creatives: static posts highlighting product features and benefits, plus a video demonstration showing real-life use.
- Targeted relevant audiences based on interests (child safety, parenting, outdoor activities) and demographics.
- Optimized campaign for “Purchase” objective with conversion tracking via Facebook Pixel.
- Continuously monitored performance, scaled top-performing creatives (especially Post 2), and adjusted budgets dynamically.
- Tested different formats to identify winners—video and strong visual posts drove the majority of sales.
Outcome
Achieved outstanding direct sales results:
- Total of 179 website purchases across creatives.
- Best performer: Post 2 – 105 purchases at PKR 28.02 per purchase (PKR 2,941.98 spent, 10,553 impressions, 9,651 reach).
- Video creative – 72 purchases at PKR 32.04 per purchase (PKR 2,306.68 spent, 17,396 impressions).
- Post 1 – 2 purchases at PKR 82.03 per purchase (early test, PKR 164.05 spent).
- Overall CPA range: PKR 28–PKR 82, demonstrating highly efficient scaling from testing to volume sales.
This campaign showcases proven ability to deliver profitable direct-response results—ready to drive similar e-commerce growth for your products.