CONTENT WRITER/SOCIAL MEDIA MARKETER
PORTFOLIO / 2019 -2025

AVAILABLE FOR FREELANCE
PROJECTS

CONTACT@SHABANSHOUKAT.COM
(+92) 331 6222278

Let's Talk

Creative Ad Copywriting: Crafting Compelling Messages for Social Media

Overview

As a digital marketer and copywriter, I specialize in writing high-converting, audience-focused ad copies for Facebook and Instagram. My copies are designed to stop the scroll, address pain points or desires, highlight benefits, create urgency when needed, and drive clear actions, leading to stronger engagement, clicks, and sales.

 

Main Goal

Deliver concise, emotional, and persuasive copy that speaks directly to the target audience (parents, shoppers, lifestyle buyers, etc.), builds trust quickly, and motivates immediate response—whether through purchases, store visits, inquiries, or shares.

Process

  • Conduct audience research to identify key pain points, desires, and language triggers.
  • Craft attention-grabbing headlines and opening lines packed with emotion or curiosity.
  • Structure copy for mobile readability: short paragraphs, bullet points, emojis for visual breaks, and bolded urgency elements.
  • Incorporate proven psychological triggers: scarcity, social proof, benefits over features, and strong CTAs.
  • Include relevant hashtags and branded elements to improve discoverability and alignment.
  • Write multiple variations for A/B testing and adapt tone to match product category (caring for baby products, stylish for fashion, refreshing for home essentials).

Outcome

Created dozens of successful ad copies across e-commerce niches including baby care, personal grooming, home essentials, and fashion accessories for brands like Babiez Bazaar and Miniso Pakistan. These copies have consistently driven high engagement, increased click-through rates, boosted sales during promotions, and contributed to positive return on ad spend in paid campaigns as well as strong organic performance.

The samples represent my style and approach—clean, benefit-driven, urgency-focused, and optimized for social media feeds. In my full portfolio, I’ve written and deployed 50+ unique ad copies that have powered multiple six-figure campaigns.